The Singapore Signal

Why Manus AI and the New Execution Layer Matter to Your Small Business

Nicole Jolie, AI Search Strategist

Published: December 20, 2025

If you are running a small business or a startup, you probably hear about AI every single day. You might think it is just for big tech companies in Silicon Valley. You might think it is just a better way to write emails or post on social media. But in late 2025, a company called Manus AI proved that the world has changed. In only eight months of being open, Manus AI reached a valuation of one hundred million dollars. That is not a typo. A brand new company became worth that much money because they solved a problem that affects every single person who sells a product or a service. They created a system that can actually do work, not just talk about it.

When Manus AI moved its main operations to Singapore, people in the tech world started paying attention. They saw that Singapore was becoming a neutral ground where AI agents could safely handle money and data. For a small business owner, this might sound like it is happening far away. But what it really means is that the way customers find you is changing. We are moving away from the era of search engines where people look at lists of links. We are moving into the era of execution where AI agents do the looking for the customer. If you want to keep getting people through your door, you have to understand how to talk to these agents.

Moving from Etsy to the Street

Many small business owners started out selling things on platforms like Etsy. They learned how to use keywords to show up when someone typed in a search box. This worked well for a long time. But as you grow and move into a brick and mortar store or launch a serious startup, the stakes get higher. You have more bills to pay and more people to serve. You cannot rely on a search bar that is slowly disappearing. You need to be recommended by the AI assistants that people carry in their pockets.

The problem is that many business owners do not know what they do not know. They might be great at making jewelry or organizing homes, but they do not know how to run the digital side of a business. They think that as long as they have a website, they are fine. But AI agents do not look at your website the way a human does. They do not care about your color scheme or your clever writing. They care about whether they can trust the information you are providing. They are looking for signals that you are a real and reliable business that can actually complete a job.

The Manus AI Effect

Manus AI is part of a new wave of technology called agents. An agent is different from a regular search engine because it can make decisions. Imagine a customer who wants to book a specialized consultation or buy a specific product from a local store. In the past, they would have to find the store, check the hours, and call to see if the item was in stock. Now, an agent like the one Manus AI built can do all of that in a second. It checks your data and makes the recommendation instantly.

If your business data is messy or hard to find, the agent will simply skip you. It will move on to the next business that has its data ready. This is why being recommended and being trusted is now the most important part of your business. It is not just about being found. It is about being transactable. This means the agent can see that you are open, that you have what the customer needs, and that you are authorized to sell it. If you can provide those simple answers in a way the machine can read, you will win the customer.

Why Trust Matters More Than Ever

The hundred million dollar valuation of Manus AI tells us that trust is the new currency. The market is betting big on systems that can verify information and take action. For your small business, this means you have to build what I call Machine Readable Authority. You have to prove to the AI agents that you are the best choice in your local area. Whether you are a tech consultant in Northwest Arkansas or a specialty retail shop, you have to establish a Trust Triangle between you, the customer, and the AI agent.

This does not mean you have to become a computer scientist. It means you have to make smart choices about how you present your business online. You have to move beyond just trying to rank on a list. You have to focus on being the verified choice that the agent picks. When you do this, you are not just hoping for traffic. You are building a system that brings people in the door automatically. You are taking the technical power of companies like Manus AI and using it to grow your own local dream.

About the Author

Nicole Jolie is an AI Search Strategist who helps small businesses and startups stay discoverable in a world ruled by AI agents. She specializes in building Machine Readable Authority so that local businesses can get more customers in the door without having to learn complex technology.